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Car Racing is the Perfect Client Appreciation Event

Car Racing Utah Corporate Event

There are many ways businesses can show appreciation for a client. From gifts to unique products from the brand itself, showing appreciation for a client can go many ways. Events have become a go-to way of showing appreciation for clients because it keeps connections coming back. There are many options to choose from, but finding the perfect way to show your business’s appreciation for its clients can be challenging.
In Utah, however, you’ll be able to choose the perfect idea for client engagement and appreciation—car racing.

It may not sound as “upscale” as playing golf, hosting wine tastings, or galas but car racing provides a perfect opportunity for your business to bond with its clients. After all, nothing gets people talking more than octane and exhilaration, right?

Car racing has become a hot topic in the world of client engagement because of the advantages it holds for businesses. It’s a step up from bland client engagement event ideas and car racing creates an experience unlike any other.

Car racing is definitely the perfect idea for your next client appreciation event for two reasons:

Car racing helps build trust

Forget about boring old team building events. Car racing is a new and exciting way to get more customers to trust your work—even if it means being stuck in a sports car hitting apexes at over 100 miles per hour.

Car racing and business are nearly the same: they involve many risks, the payoff is huge, and trust is required. On the track, you’ll be able to go from “Do I trust my advisor enough in a car race?” to “If I can trust them in a car, I can trust them with my money!

Car racing can easily help build a relationship with clients

If you’ve got a large client roster, then the chances are that a significant number of key investors in your company are car people that love to race on a track.

Throughout the experience of looking over all the available cars and go-karts at Utah Motorsports Campus, you’ll get closer with your clients and bond over shared interests. For example, if you’re trying one-up each other on the go-kart track, then you can be more playful and wager a minor services contract against a discount for your client for who gets the fastest time!


Car racing events can greatly improve the relationship your business has with its clients and customers while increasing the chances of increasing profits over time.

If you’re looking to host corporate events in Utah, contact us today see how we can help. Our 511-acre campus offers a vast array of possibilities, limited only by your budget and imagination! Call 435-580-5100 or submit an RFP to learn more. All good event planners know there is a fine line between a good event and a great event. Our staff of event specialists at Utah Motorsports Campus can help custom-design the perfect event for your group.

Check out our most recent blog post here: 3 Lessons Go-Karting Teaches You About Life


Utah Motorsports Campus is Utah’s Largest Outdoor Event Venue and an automotive, motorcycle, and go-kart racing facility located 30 miles west of Salt Lake City in the Tooele Valley.


512 Sheep Lane, Grantsville, UT 84074
+ (435) 277-8000