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A Handy Guide to Corporate Event Planning in Utah

Throwing a smashing event involves intense planning and preparations in the months leading up to the big day. There are no hard rules when it comes to celebrating an occasion, but for corporate landscapes, it’s good to have some guiding principles to push your event strategy in the right direction. 

The business environment is more fast-paced than ever, so corporate events often build their momentum by putting the spotlight on common themes such as a product launch, brand awareness, or in-house staff celebrations. No matter what fuels your company to host a corporate event in Utah, the steps to make it successful involve a series of organizational stages. 

As your to-do list grows, consider the tips below so you can stay on top of your goals for your corporate event. 

Tip #1: Set Event Goals 

Planning a corporate event without understanding its objectives is like driving blindly with no destination in mind—you’ll just end up lost in the end. Corporate events should be exciting for guests, but first and foremost, they should communicate their goals. 

Event goals should set the tone for your planning moving forward as it follows a focused strategy, one that can reveal the steps you need to take to reach your desired results for the event. 

With that in mind, a clearly defined event can try to achieve the following objectives and generate more value to participants: either by growing your business, increasing sales, meeting human resources objectives, boosting team morale and productivity, and more. Naturally, you will also need to get to know your audience when you start goal setting for the event. 

Tip #2: Set an Event Budget 

Now that you have key pointers to follow when strategizing your corporate event, it’s time to establish a budget based on your objectives and audience. Goals not only give you direction, but they clarify the important elements you need to prioritize as you plan. This makes it easier to set a realistic budget, given that you also explore your available resources during the first planning phase. 

Tip #3: Set the Event Theme and Format 

When you have a budget in place and have a clearer understanding of your vision for the event, you can wrap it all together neatly by setting a theme that aligns with your overarching goals. Themes give people a prompt, one that provides some valuable sneak peek into what the speakers, facilitators, and guests can expect. When done right, a well-crafted theme can create a buzz for your corporate event and send tidal waves of curiosity within your circle. 

Tip #4: Set a Smart Venue Sourcing Strategy 

The venue is one of the most important factors behind the success of a corporate event, so it’s crucial to take your time vetting out the perfect venue that is convenient, appealing, and spacious enough to comfortably cater to your audience. 

These three pillars are the foundation of a venue that people are willing to go to, though the recent pandemic may add one defining quality to the mix: it’s a bonus to choose a venue that offers al-fresco gatherings and other COVID-19 safety protocols. 

The Bottom Line: A Simple Guide to Corporate Event Planning 

Planning and executing a corporate event in Utah can be tricky, tiring, and time-consuming, but taking the effort to organize your action plan can do wonders for laying the groundwork of your vision for the event. 

Why Choose Us?

Are you looking for a COVID-safe event venue in Utah? Utah Motorsports Campus offers acres of open space and various meeting spaces and classrooms for any event and occasion. Our space also offers go-karting, fun depot, and minimoto if you want to squeeze in some thrill and excitement in your events. Rent the track today!


Utah Motorsports Campus is Utah’s Largest Outdoor Event Venue and an automotive, motorcycle, and go-kart racing facility located 30 miles west of Salt Lake City in the Tooele Valley.


512 Sheep Lane, Grantsville, UT 84074
+ (435) 277-8000