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How Venues Can Support the Return of Live Events

COVID-19 continues to deal a blow to the live events industry, prompting many event coordinators to be reluctant in accepting projects. Thankfully, the search for COVID-safe indoor event space isn’t impossible. Venues are making a step forward to reduce the panic and anxiety of event organizers and guests alike.

Like any partnership, hosting an event will require the proper cooperation and accommodation of a venue. With the risk of spreading COVID-19 in locations with large groups of people, it’s crucial to have the necessary safety and security protocols to keep everyone calm and safe to enjoy the event.

In this article, we will provide three ways venues can accommodate COVID-safe group events:

1. Receive venue certification from authority figures

Building up attendee confidence is even greater than winning over events managers to host events. If the target market is unwilling to visit a venue due to COVID-19, there’s no potential return on investment. An excellent way to provide a credible image for the brand and venue is to coordinate with local government agencies, the Department of Health Services, and the cooperation of third-party services.

Collaborating with all the authorities above will lead to the development of guidelines that a venue must observe and will receive an inspection from. After checking the essential components of a public location, from proper traffic management to disinfection areas, a venue can receive a document that counts as proof of observing health and security protocols. This will make the public feel safer about setting foot in the indoor or outdoor area.

2. Plan cleaning schedules

Some events can last anything from 2 hours to the whole day. In some cases, a venue can hold several events on the same day. This is why it’s necessary to have the required allotment to cleaning schedules in between and during events.

Venues should incorporate proper distancing between events. This ensures that the rented spaces can receive adequate cleaning and disinfection for ingress and egress. Security and cleaning personnel should be well-informed of these schedules to facilitate a safe and seamless transition for cleaning areas and diverting traffic for guests and outside logistics.

3. Strategize food delivery options

Most events typically offer food from sponsor-backed stalls or food carts, especially for holiday and seasonal gatherings. Since eating in public can be a health risk when regulated improperly, the venue should set safety restrictions in eating areas. Each table should contain a minimum of 6 to 8 people, with each table 10 feet apart from others. Plated meals should be wrapped before serving to minimize the risk of contamination.

For buffet-style configurations, it’s necessary to implement plexiglass barriers between guests and the food. An associate behind the barrier will handle delivering the food. For finger food and desserts, it’s best to opt for individual servings in smaller containers.

Conclusion

It’s undeniable that many venues and event organizers are figuring out the exact logistics and risks of hosting events while COVID-19 is still a threat. Although vaccinations are underway, event organizers can’t wait for everyone to be vaccinated before resume operations. Being unaware of the future doesn’t mean people should stop running their businesses, even if there’s a potential for risks. This is why proper planning is the best way to combat the uncertainties of the future.

At the Utah Motorsports Complex (UMC), we provide a safe haven for event organizers to launch COVID-safe outdoor corporate events with our well-equipped facilities. Events at UMC can range from small gatherings to full-blown concerts. Contact us today to learn more about our rental packages!

UTAH MOTORSPORTS CAMPUS

Utah Motorsports Campus is Utah’s Largest Outdoor Event Venue and an automotive, motorcycle, and go-kart racing facility located 30 miles west of Salt Lake City in the Tooele Valley.

CONTACT UMC

512 Sheep Lane, Grantsville, UT 84074
+ (435) 277-8000
info@umcampus.com

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