Mirror Check Blog
A look back, and sometimes forward, on the sport of racing

There are various ways that business owners can show their appreciation for a client. From custom-made gifts to one-off products from the giving brand itself, showing one’s appreciation for a client can go an infinite number of ways. Events, in particular, have become a go-to way of showing appreciation for clients because the amount of effort and planning that goes into putting a shindig together keeps connections coming back for more. As great as it may seem to have an abundance of different options to choose from, however, finding the perfect way to show your business’s appreciation for its clients can be a bit challenging. Businesses in Utah, however, won’t have to struggle much with choosing the perfect idea for client engagement and appreciation because there’s one unique option worth investing in—car racing.

Now, while it may not necessarily sound as “upscale” or quaint as playing golf, hosting wine tastings, or galas, car racing provides a perfect opportunity for your business to bond with its valued clients. After all, nothing gets people talking more than octane and exhilaration, right? 

Car racing has become the talk of the town in the world of client engagement because of the various advantages it holds for businesses daring enough to use them. As a step up from bland and tired client engagement event ideas, car racing banks of the atypical and creates an experience unlike any other.

Before you assume that we’re just fluffing up the idea more than we should, however, car racing is definitely the perfect idea for your next client engagement event because of two key reasons:


Car racing helps build trust

Forget about boring old team building events when you want to build a rapport with your clients. Car racing is definitely a new and exciting way to get more customers to trust your work—even if it means being stuck in a sports car hitting apexes at over 100 miles per hour.

Car racing and the world of business are nearly the same: they involve a whole lot of risks, the payoff is huge, and trust is required. For a few minutes on the track, you’ll be able to move the topic of discussion from “Do I trust my advisor enough in a car race?” to “If I can trust them in a car, I can trust them with my money!


Car racing can easily help build a relationship with clients

If you’ve got a pretty big client roster to work with, then the chances are that a significant number of key investors in your company are car guys or gals that love to race on a track and burn rubber.

Throughout the experience of going over all the available cars and go-karts at Utah Motorsports Campus, for example, you’ll be able to get closer with your valuable clients and bond over shared interests. For example, if you’re trying one-up each other on the go-kart track, then you can be more playful and wager a minor services contract against a discount for your client for who gets the fastest time!



When used correctly, car racing events like the upcoming ARCA Menards Series West by NASCAR, Cruzer Palooza, or Rock n' Race on May 23rd, for example, can be used to greatly improve the relationship that your business has with its clients and customers while increasing the chances of raking in even more profit over time. 

If you’re looking to host corporate events in Utah, get in touch with us today see how we can help.